ITVS Welcomes Brandii Rice as Head of Business and Legal Affairs

By ITVS Staff
Posted on August 10, 2023

Bringing Expertise in Supporting Independent Artists

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ITVS is pleased to welcome Brandii Rice as our new Head of Business and Legal Affairs. 

In her role Rice will oversee business and legal affairs across the ITVS brand portfolio. In addition, she will guide licensing and business strategies to support ITVS’ content development, production, distribution and audience development goals. She will join ITVS on June 20.

“Brandii joins ITVS with a depth of success and complex understanding on how to support independent artists in a multiplatform industry,” said John Cheng, ITVS chief financial officer. “We are thrilled to welcome her to ITVS.”

Prior to joining ITVS, Rice made her mark as the former General Counsel and Senior Vice President of Business and Legal Affairs at Jesse Collins Entertainment. During her tenure, she led negotiations for numerous productions across various cable and OTT platforms, including high-profile events and projects such as the Superbowl LVI Halftime Show, The New Edition Story, BET Awards, The Light We Carry: Michelle Obama and Oprah Winfrey, Sunday Best, John Lewis: Celebrating a Hero, and Rhythm + Flow. Her repertoire of negotiating experience spans many genres of scripted and unscripted programming having served as principal production counsel for over forty productions for notable companies like Paramount, Netflix, Meta, HBO and ABC.

Prior to her time at Jesse Collins Entertainment, Rice worked in the business and legal affairs department at Revolt TV and Creative Artists Agency. Her journey in entertainment began as an intern for the Law & Order franchise and Spike Lee’s feature film, Inside Man. 

Rice was recognized as a 2019 Top Forty Under Forty Awardee from the National Bar Association. She is an active member of the Black Entertainment and Sports Lawyers Association, the National Bar Association, and a member of Delta Sigma Theta Sorority Incorporated. Rice is a proud graduate of Spelman College and received her law degree from Vanderbilt University Law School. 

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