New AIR Initiative Seeks Innovative Media Makers

Posted on October 25, 2011

Localore — a new initiative from The Association of Independents in Radio (AIR) — is recruiting innovative producers to lead public stations in ways beyond broadcast.


Calling all independent media makers (yes, we’re talking to you filmmakers)! Do you want to explore new ways of telling your story? Do you have an idea that takes advantage of both traditional and digital media? Then take a look at Localore, a new initiative from our friends at The Association of Independents in Radio (AIR), that’s designed to fuel public media’s capacity for innovative storytelling and journalism. 

Through Localore, AIR will recruit talented radio, TV, film, and online producers to lead 10 public station-based projects, blending approaches to broadcast and digital platforms. This means mixing traditional media with mobile applications, online video, digital games, data visualization and maps — anything that will help to bring stories to the public in new ways beyond broadcast. Interested producers are invited to submit proposals until November 10 at

A second round of vetting in December will call on producers, matched with incubator stations, to submit final proposals. Watch the station runway video (above) to see which public stations are interested in partnering with Independents. Don’t miss out on the opportunity to get your innovative project considered for this game-changing initiative.


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