The Masculinity Project: Virtual Screening of KARL CARTER (MY LIFE, MY HUSTLE) by Anthony Marshall

Posted on July 16, 2009
The National Black Programming Consortium (NBPC) and ITVS recently launched a web-based “virtual screening" series, which showcases some of the latest short documentaries from the Masculinity Project. Each screening will be followed by a Q&A and give audience members worldwide the opportunity to engage with the filmmaker. Find out what inspired filmmaker Anthony Marshall to make KARL CARTER (MY LIFE, MY HUSTLE), which will have its virtual screening at 8:00 PM EDT tonight. Filmmaker Anthony Marshall’s interest in making films is driven by his interest in capturing real people do great things. In his short film KARL CARTER (MY LIFE, MY HUSTLE), Marshall looks at the life of Karl Carter, CEO of GTM, Inc., a Los Angeles- and Atlanta-based marketing company responsible for some of the biggest brands in the United States including Sprite, Burger King, Nissan and Current TV. The film looks at how this independent entrepreneur hits successful strides through his determination––presenting an inspiring articulation of drive and a multi-cultural portrait of a man open to new energy. “My goals were to show African American men in a responsible light. Breaking the stereotypes that exist through today’s media,” he said. “My hope is that people walk away with that experience.” Karl Carter, the film’s main subject, and Marshall have been long-time friends. Both men thought they knew each other well; however, it wasn’t until filming began that Marshall learned about how hard his friend worked to get to where he is today. “I realized how much trauma he had experienced as a child. Capturing that moment was an intense surprise,” Marshall said. Marshall learned about the Masculinity Project through the National Black Programming Consortium (NBPC) and submitted a proposal outlining what he envisioned––and the rest was history. Marshall believes that one of the most important things filmmakers should remember when breaking into filmmaking is that the business of film should be separated from the art form. “Never start a project with money in mind. It tends to have a serious affect on the final project. You have to have a clear understanding of the business and how it works. Don’t just put Paris Hilton in your movie because you think it will sell,” he said. Watch KARL CARTER (MY LIFE, MY HUSTLE) tonight at 8:00 PM EDT and join the discussion >> Learn more about the Masculinity Project >>


From our blog

  1. ITVS Welcomes Brandii Rice as Head of Business and Legal Affairs

    August 10, 2023

    ITVS is pleased to welcome Brandii Rice as our new Head of Business and Legal Affairs. In her role Rice will oversee business and legal affairs across the ITVS brand portfolio. In addition, she will guide licensing and business strategies to support ITVS’ content development, production, distribution and audience development goals. She will join ITVS

  2. Carrie Lozano Will Lead ITVS as President & CEO, Succeeding Sally Jo Fifer

    June 7, 2023

    Carrie Lozano joins ITVS from the Sundance Institute, where she served as director of Documentary Film and Artist Programs, supporting boundary-breaking filmmakers across the globe. At ITVS, she will continue to protect independent artists’ voices, editorial control and copyright while elevating nonfiction storytelling as an essential strategy

  3. Lisa Tawil Joins the International Board of INPUT

    June 1, 2023

    Discover how Lisa Tawil's appointment to the International Board of INPUT strengthens worldwide collaboration in public media.