Blog

We always have something new in the works. Here's what you need to know.

Recent Posts

  1. Find Your Audience: Building Long-Term Engagement with Passionate Viewers

    August 7, 2012

    ITVS's Rebecca Huval discusses research, news, and trends that come out of ITVS’s IndiesLab. Documentary filmmakers have complex motivations for producing films. Unlike the makers of, say, The Twilight Saga: Breaking Dawn, most nonfiction directors want their viewers to do more than simply pay for theatre tickets. They’re after long-term

  2. Indie Distribution in a Post-Netflix World

    July 5, 2012

    ITVS's Rebecca Huval discusses research, news, and trends that come out of ITVS’s IndiesLab. Netflix might be a giant in the video universe, but like many behemoths (think: King Kong), it has suffered several existential crises. Is it a DVD delivery service? An online movie streaming service? Both? A movie and TV series producer? Or a meticulously

  3. DIY Distribution

    June 6, 2012

    ITVS's Rebecca Huval discusses research, news, and trends that come out of ITVS’s IndiesLab. If you have yet to reach the halls of filmmaking immortality (i.e., you aren’t a brand like Ken Burns), it might feel impossible to approach Netflix or iTunes on your own. Both companies receive a deluge of distribution requests from indies, and only the rare

  4. Lessons from the Lab: Driving The Parking Lot Movie

    January 6, 2011

    IndiesLab Director Davin Hutchins runs through the digital successes achieved by the Independent Lens film, The Parking Lot Movie. For those of you who aren’t aware of the mission of IndiesLab, it is a joint initiative of ITVS and PBS and our goal is to test and devise strategies for filmmaker success on emerging online distribution platforms. Our

  5. Lessons From The Lab: Art & Copy in Review

    October 27, 2010

    As more and more Independent Lens films become available on iTunes we wanted to share with viewers how those projects are performing online. Indies Lab Director Davin Hutchins, pulls back the curtain on the successes behind the documentary Art & Copy. One of the more notable documentaries in our stable of IndiesLab films is Art & Copy, which