ITVS Launches New Brand Identity

Posted on July 15, 2016
Logo itvs 2016

As ITVS celebrates our 25th anniversary this year, we are looking firmly to the future. We’re known and celebrated for bringing the best independently-produced, high-quality public broadcast documentary films and new media programs to local, national, and international audiences. We push frontiers by telling unheard stories, we share these voices in innovative ways, and we take creative risks, tackle complex issues, and express points of view seldom explored in the mass media.  When it comes down to it, our films are made by and for people who are curious about the world. People like you.ITVS has continued to grow and expand throughout the years, and we need the ITVS brand identity to keep pace and grow as well. We’ve loved our old logo for the past 10 years, but now it’s time for another step forward. That’s why we are thrilled to unveil our brand new identity with you today, one that reflects what we do and where we’ve been, but also points to where we’re going. 

This new identity symbolizes our commitment to innovation, experimentation, and freedom of speech, and signals the progress, relevance, and innovation that is ongoing at ITVS. And ultimately, it better reflects who we are. And while our look and feel might be changing  we will still be working overtime to produce the best independent documentaries around. We will still be amplifying voices that need to be heard. And we will still be making sure that the stories that need to be told the most, are the ones that we work the hardest to share with the world. As a friend and supporter of ITVS, we hope that you share in our belief that change is good, and progress is necessary to achieve great things. In the end, nothing can express our identity more profoundly than the stories captured by our community of filmmakers.

If you are in town, please come visit us in our new office in the heart of the innovation district in downtown San Francisco, just a few miles from our last home; we'd love to show you around the new ITVS!

From our blog

  1. Believing in Yourself and Your Story

    May 9, 2018

    Councilwoman follows the story of Carmen, a hotel housekeeper and mother from the Dominican Republic striving to advocate for low-income workers from the margins to Providence, Rhode Island city politics. Her journey encourages us all to reflect on who should be responsible for the decision-making in our communities. Margo Guernsey, director of

  2. Three ITVS-Funded Documentaries Will Receive Peabody Awards

    April 17, 2018

    Now in it’s 77th year, the Peabody Awards announced the winners of the 2018 documentary prize. Of the nine documentaries that will be receiving awards, three are ITVS-funded; Newtown, Deej, and Maya Angelou: And Still I Rise will be honored on May 19 at Cipriani Wall Street in New York."Our documentary filmmakers know what hard work is all about," noted

  3. Danfung Dennis - Filmmaker, Photographer, and VR Storyteller - Joins the ITVS Board

    April 12, 2018

    New ITVS board member Danfung Dennis brings traditional and cutting edge storytelling perspective to the ITVS governing body.