ITVS Launches New Brand Identity

Posted on July 15, 2016
Logo itvs 2016

As ITVS celebrates our 25th anniversary this year, we are looking firmly to the future. We’re known and celebrated for bringing the best independently-produced, high-quality public broadcast documentary films and new media programs to local, national, and international audiences. We push frontiers by telling unheard stories, we share these voices in innovative ways, and we take creative risks, tackle complex issues, and express points of view seldom explored in the mass media.  When it comes down to it, our films are made by and for people who are curious about the world. People like you.ITVS has continued to grow and expand throughout the years, and we need the ITVS brand identity to keep pace and grow as well. We’ve loved our old logo for the past 10 years, but now it’s time for another step forward. That’s why we are thrilled to unveil our brand new identity with you today, one that reflects what we do and where we’ve been, but also points to where we’re going. 

This new identity symbolizes our commitment to innovation, experimentation, and freedom of speech, and signals the progress, relevance, and innovation that is ongoing at ITVS. And ultimately, it better reflects who we are. And while our look and feel might be changing  we will still be working overtime to produce the best independent documentaries around. We will still be amplifying voices that need to be heard. And we will still be making sure that the stories that need to be told the most, are the ones that we work the hardest to share with the world. As a friend and supporter of ITVS, we hope that you share in our belief that change is good, and progress is necessary to achieve great things. In the end, nothing can express our identity more profoundly than the stories captured by our community of filmmakers.

If you are in town, please come visit us in our new office in the heart of the innovation district in downtown San Francisco, just a few miles from our last home; we'd love to show you around the new ITVS!

From our blog

  1. Diverse Stories From The Field

    August 30, 2018

    Starting a new project can be daunting for even the most veteran of filmmakers. From research and development to acquiring archival footage, where does one begin? The answers may lie in ITVS’s Diversity Development Fund, which provides you seed funding for all of the above and more.Hear from our filmmakers on how the Diversity Development Fund was

  2. Filmmaker, Festival Director, and Academic Gita Saedi Kiely Joins the ITVS Board of Directors

    August 1, 2018

    Elected in July, Gita Saedi Kiely has joined the ITVS Board of Directors. She is an accomplished leader who brings to the Board extensive experience in the documentary world.From 2012 to 2016, Saedi Kiely served as the Executive and Festival Director at the Big Sky Documentary Film Festival, in Missoula, MT, the premier non-fiction film destination in the

  3. Approaches from Insiders and Outsiders

    July 11, 2018

    Illuminating the human condition: it’s a theme that pervades some of the most effective documentaries. Getting there has multiple paths and as a filmmaker, you have baggage you bring. For The Judge, filmmaker Erika Cohn was a complete outsider in her story and had to build trust with strangers. Bing Liu, on the other hand, mined his own community