ITVS Launches New Brand Identity

Posted on July 15, 2016
Logo itvs 2016

As ITVS celebrates our 25th anniversary this year, we are looking firmly to the future. We’re known and celebrated for bringing the best independently-produced, high-quality public broadcast documentary films and new media programs to local, national, and international audiences. We push frontiers by telling unheard stories, we share these voices in innovative ways, and we take creative risks, tackle complex issues, and express points of view seldom explored in the mass media.  When it comes down to it, our films are made by and for people who are curious about the world. People like you.ITVS has continued to grow and expand throughout the years, and we need the ITVS brand identity to keep pace and grow as well. We’ve loved our old logo for the past 10 years, but now it’s time for another step forward. That’s why we are thrilled to unveil our brand new identity with you today, one that reflects what we do and where we’ve been, but also points to where we’re going. 

This new identity symbolizes our commitment to innovation, experimentation, and freedom of speech, and signals the progress, relevance, and innovation that is ongoing at ITVS. And ultimately, it better reflects who we are. And while our look and feel might be changing  we will still be working overtime to produce the best independent documentaries around. We will still be amplifying voices that need to be heard. And we will still be making sure that the stories that need to be told the most, are the ones that we work the hardest to share with the world. As a friend and supporter of ITVS, we hope that you share in our belief that change is good, and progress is necessary to achieve great things. In the end, nothing can express our identity more profoundly than the stories captured by our community of filmmakers.

If you are in town, please come visit us in our new office in the heart of the innovation district in downtown San Francisco, just a few miles from our last home; we'd love to show you around the new ITVS!

From our blog

  1. F is for Finding Visibility: Stepping in Front of the Lens

    January 4, 2018

    Seasoned documentarians turn cameras on themselves to share their transracial adoption story in The F Word.

  2. On A Knife Edge: When One Film Leads To The Next

    December 6, 2017

    From UK to Virginia, ITVS funded filmmakers come from all walks of life, from all parts of the world.  The moment when a filmmaker’s journey across oceans and wild plains takes them to a community fighting to continue the traditions of their ancestors is where bold stories are born. How would that experience forever leave its mark on the filmmakers and how

  3. Strong and Proud: Harvest Season

    November 1, 2017

    From New York City streets to the back roads of rural America, capturing a story sometimes involves embarking on a journey that can take you thousands of miles from home, meeting people along the way and perhaps discovering an America that most people don’t see.  ITVS-funded filmmaker Bernardo Ruiz set himself to tell the story of those people who bring wine