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  1. 100,000+ Fans Can’t Be Wrong

    August 16, 2011

    Interested in raising your web presence? This past week the Independent Lens Facebook page reached and passed the 100,00 fan milestone. IL’s Managing Editor Brooke Shelby Biggs has been making her social media best practices available in a series of BTB posts. You can find a roundup of those offerings below:On Social Media, Quality Trumps Quantity How to…

  2. On Social Media, Quality Trumps Quantity

    August 4, 2011

    Managing Editor of Independent Lens Brooke Shelby Biggs explains how to measure and maintain quality followers on social media. When you’re just starting out in social media, your focus is going to be on garnering as many fans on Facebook and followers on Twitter as you can. There are tried-and-true ways of accomplishing this, the most effective being…

  3. Use Geo-Targeting Early and Often

    July 29, 2011

    Managing Editor of Independent Lens Brooke Shelby Biggs offers advice on how to geo-target relevant information to your Facebook community.  If your film is screening in Chicago, how much sense does it make to just post that fact on your film’s Facebook fan page, where most of your fans are probably not from Chicago? Not much, for a couple of reasons. First,…

  4. To Tweet or Not to Tweet?

    July 21, 2011

    Managing Editor of Independent Lens Brooke Shelby Biggs shares best tips on how to setup and leverage your twitter account. So far in this series we’ve focused on Facebook strategies, and that’s because Facebook, when used optimally, has finer controls and options. But Twitter deserves your attention too, whether you are a station, a studio, or a…

  5. If You Facebook in the Forest Does it Make a Sound?

    July 14, 2011

    Managing Editor of Independent Lens Brooke Shelby Biggs offers advice on how to trigger and track engagement on Facebook. A common misconception about Facebook is that however many friends or fans you have, they will all see each of your posts. This is simply not the case. In fact, only about one of every four of your posts will be seen by a given fan. And it…

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