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Reaching an Audience on Multiple Screens
April 30, 2012ITVS's Rebecca Huval discusses research, news, and trends that come out of ITVS’s IndiesLab.As you probably know, TV viewership today is vastly different than it was just a few years ago. There’s at least one upside. Now that viewers tend to click on their entertainment, media has become easier to track. Recent Nielsen reports paint a picture of TV homes…