Blog

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Recent Posts

  1. Reaching an Audience on Multiple Screens

    April 30, 2012

    ITVS's Rebecca Huval discusses research, news, and trends that come out of ITVS’s IndiesLab.As you probably know, TV viewership today is vastly different than it was just a few years ago. There’s at least one upside. Now that viewers tend to click on their entertainment, media has become easier to track. Recent Nielsen reports paint a picture of TV homes

  2. Keeping Up with the Digital Distribution Joneses

    August 25, 2011

    This month, ITVS will be re-launching our popular IndiesLab monthly blog post with Sreedevi Sripathy, Director of Broadcast and Distribution, discussing research, news, and trends that come out of ITVS’s IndiesLab.For those of you unaware of the mission of IndiesLab, it is a joint initiative of ITVS and PBS and our goal is to devise and test strategies for