Creating a More Diverse Rolodex: Using Social Media As a Sourcing Tool

Posted on December 13, 2011
On his second day on the job, NPR’s new President & CEO Gary Knell tweeted, “Diversity is essential. We must reflect more of America, be accessible & relevant.” One way NPR is increasing diversity is through social media.
 
   
Join NPR and NCME on Wednesday, December 14 at 2pm ET / 11am PT for a webinar on using social media to increase the diversity of your sources. Luis Clemens from NPR will share best practices and discuss the value of developing more diverse sources in journalism. Register now. 

Find more info on the presenters below the jump.
  
Ann Alquist, Director of Radio Engagement National Center for Media Engagement 
Luis Clemens, Editorial Director of Diversity NPR 

Topics

From our blog

  1. ITVS Responds to Rescission Vote

    July 18, 2025

    [July 18, 2025] Carrie Lozano, President and CEO of the Independent Television Service (ITVS), issued the following statement in response to Congress' vote clawing back congressional approved funding for public media.Congress’ decision to pass the rescission package that removes the $1.1B of previously approved federal funds for the Corporation of…

  2. Protecting Our Future and Charting the Course Ahead

    June 4, 2025

    We are sharing the sad and difficult news that ITVS is reducing its staff by 13 individuals across the organization. For a staff so committed to our mission and to each other, this 20% staff reduction is a painful moment. Our dedicated staff have made important contributions that are part of ITVS' legacy and success story. In the past few months, ITVS has…

  3. ITVS Documentary "Greener Pastures" Honored by the Television Academy

    May 1, 2025

    The Television Academy announced that the ITVS-supported, Independent Lens documentary Greener Pastures will be celebrated at the 18th Television Academy Honors. Established in 2008, the Television Academy Honors Award recognizes “Television with a Conscience” and seeks to celebrate programs that inspire, motivate, and harness the power of…