To keep up with the shifting landscape of new technology, ITVS commissioned author Scott Kirsner to find out what independent filmmakers are doing in the field.
Wordplay filmmaker Patrick Creadon’s latest documentary, I.O.U.S.A., focuses on the precarious state of the country’s finances. Creadon found an unusual partner for the film: the Peter G. Peterson Foundation, a New York based non-profit that promotes fiscal responsibility. The foundation’s single goal has been to get the film seen by as many people as possible. They experimented with unorthodox marketing and distribution strategies––including ITVS Community Cinema screenings, a Facebook page and a 30-minute version of the film for free viewing on the Web.
Be sure to check out other case studies and interviews with Byron Hurt (HIP-HOP: Beyond Beats and Rhymes), Katy Chevigny (ELECTION DAY), Curt Ellis (KING CORN), Hunter Weeks and Josh Caldwell (10 MPH), Tiffany Shlain (THE TRIBE) and Brad Lichtenstein (WHAT WE GOT) for their perspectives on distributing and marketing films.
From our blog
August 30, 2018
Starting a new project can be daunting for even the most veteran of filmmakers. From research and development to acquiring archival footage, where does one begin? The answers may lie in ITVS’s Diversity Development Fund, which provides you seed funding for all of the above and more.Hear from our filmmakers on how the Diversity Development Fund was…
August 1, 2018
Elected in July, Gita Saedi Kiely has joined the ITVS Board of Directors. She is an accomplished leader who brings to the Board extensive experience in the documentary world.From 2012 to 2016, Saedi Kiely served as the Executive and Festival Director at the Big Sky Documentary Film Festival, in Missoula, MT, the premier non-fiction film destination in the…
July 11, 2018
Illuminating the human condition: it’s a theme that pervades some of the most effective documentaries. Getting there has multiple paths and as a filmmaker, you have baggage you bring. For The Judge, filmmaker Erika Cohn was a complete outsider in her story and had to build trust with strangers. Bing Liu, on the other hand, mined his own community…