To keep up with the shifting landscape of new technology, ITVS commissioned author Scott Kirsner to find out what independent filmmakers are doing in the field.
Wordplay filmmaker Patrick Creadon’s latest documentary, I.O.U.S.A., focuses on the precarious state of the country’s finances. Creadon found an unusual partner for the film: the Peter G. Peterson Foundation, a New York based non-profit that promotes fiscal responsibility. The foundation’s single goal has been to get the film seen by as many people as possible. They experimented with unorthodox marketing and distribution strategies––including ITVS Community Cinema screenings, a Facebook page and a 30-minute version of the film for free viewing on the Web.
Be sure to check out other case studies and interviews with Byron Hurt (HIP-HOP: Beyond Beats and Rhymes), Katy Chevigny (ELECTION DAY), Curt Ellis (KING CORN), Hunter Weeks and Josh Caldwell (10 MPH), Tiffany Shlain (THE TRIBE) and Brad Lichtenstein (WHAT WE GOT) for their perspectives on distributing and marketing films.
From our blog
March 8, 2018
ITVS-funded filmmaker Erika Cohn to discuss the unexpected joy in meeting Judge Kholoud and the project that became The Judge.
February 27, 2018
How do you know if documentary film makes a difference in the world? If you’re a social scientist, you evaluate it.That’s what the Aspen Planning and Evaluation Program did in one of the most extensive studies ever to look at the impact of documentary film in a global development setting (173 pages with attachments, for those counting). The recently…
January 23, 2018
For the second consecutive year, an ITVS-funded film will contend for Best Documentary Feature at the Academy Awards.