To keep up with the shifting landscape of new technology, ITVS commissioned author Scott Kirsner to find out what independent filmmakers are doing in the field.
Wordplay filmmaker Patrick Creadon’s latest documentary, I.O.U.S.A., focuses on the precarious state of the country’s finances. Creadon found an unusual partner for the film: the Peter G. Peterson Foundation, a New York based non-profit that promotes fiscal responsibility. The foundation’s single goal has been to get the film seen by as many people as possible. They experimented with unorthodox marketing and distribution strategies––including ITVS Community Cinema screenings, a Facebook page and a 30-minute version of the film for free viewing on the Web.
Be sure to check out other case studies and interviews with Byron Hurt (HIP-HOP: Beyond Beats and Rhymes), Katy Chevigny (ELECTION DAY), Curt Ellis (KING CORN), Hunter Weeks and Josh Caldwell (10 MPH), Tiffany Shlain (THE TRIBE) and Brad Lichtenstein (WHAT WE GOT) for their perspectives on distributing and marketing films.
From our blog
January 4, 2018
Seasoned documentarians turn cameras on themselves to share their transracial adoption story in The F Word.
December 6, 2017
From UK to Virginia, ITVS funded filmmakers come from all walks of life, from all parts of the world. The moment when a filmmaker’s journey across oceans and wild plains takes them to a community fighting to continue the traditions of their ancestors is where bold stories are born. How would that experience forever leave its mark on the filmmakers and how…
November 1, 2017
From New York City streets to the back roads of rural America, capturing a story sometimes involves embarking on a journey that can take you thousands of miles from home, meeting people along the way and perhaps discovering an America that most people don’t see. ITVS-funded filmmaker Bernardo Ruiz set himself to tell the story of those people who bring wine…