To keep up with the shifting landscape of new technology, ITVS commissioned author Scott Kirsner to find out what independent filmmakers are doing in the field.
Wordplay filmmaker Patrick Creadon’s latest documentary, I.O.U.S.A., focuses on the precarious state of the country’s finances. Creadon found an unusual partner for the film: the Peter G. Peterson Foundation, a New York based non-profit that promotes fiscal responsibility. The foundation’s single goal has been to get the film seen by as many people as possible. They experimented with unorthodox marketing and distribution strategies––including ITVS Community Cinema screenings, a Facebook page and a 30-minute version of the film for free viewing on the Web.
Be sure to check out other case studies and interviews with Byron Hurt (HIP-HOP: Beyond Beats and Rhymes), Katy Chevigny (ELECTION DAY), Curt Ellis (KING CORN), Hunter Weeks and Josh Caldwell (10 MPH), Tiffany Shlain (THE TRIBE) and Brad Lichtenstein (WHAT WE GOT) for their perspectives on distributing and marketing films.
From our blog
October 12, 2020
The Center for Media & Social Impact (CMSI) released a study entitled “Breaking the Silence: How Documentaries Can Shape the Conversation on Racial Violence in America and Create New Communities,” which shows that in a time of escalating media distrust and expanding news deserts, Americans view documentary storytelling as a trustworthy…
October 5, 2020
ITVS welcomes the newest members of the ITVS family, funded through our Open Call, Short-Form Open Call, Diversity Development Fund (DDF), and Series & Special Projects initiatives. From a community in Chicago fighting to keep its high-achieving school open in the face of gentrification, to a renegade safe injection site in Canada committed to…
September 22, 2020
We are pleased to announce that ITVS-supported films were honored with three prestigious News & Documentary Emmy Awards. Congrats to the winning filmmakers. Read on for more.