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  1. Announcing the Living Docs Project with Mozilla

    September 9, 2011

    ITVS and Mozilla have launched the Living Docs Project, a collaboration that supports independent producers to develop interactive documentaries.   The 'web documentary' genre has matured and evolved greatly in recent years, thanks in large part to technological advances that  empower creators with more robust production and storytelling tools…

  2. What Does Public Media’s Future Look Like?

    August 11, 2011

    Co-managing Director of Public Media Company (PMC) Ken Ikeda talks about the "race to reengage future audiences," and its effect on public media. As part of BTB’s ongoing mission to curate news and opinions on public media, we have called upon key players to share their take on the evolving environment. Over the next several weeks, BTB will be rolling out…

  3. On Social Media, Quality Trumps Quantity

    August 4, 2011

    Managing Editor of Independent Lens Brooke Shelby Biggs explains how to measure and maintain quality followers on social media. When you’re just starting out in social media, your focus is going to be on garnering as many fans on Facebook and followers on Twitter as you can. There are tried-and-true ways of accomplishing this, the most effective being…

  4. Introducing ITVS's 2011 Digital Survey

    August 3, 2011

    The following is an excerpt from the executive summary of the 2011 ITVS Digital Survey. The findings, which are available for download below, offer new trends on the digital media environment with a particular focus on independent producers.        Open publication - Free publishing - More social mediaWho put the audience in charge? Technology,…

  5. Use Geo-Targeting Early and Often

    July 29, 2011

    Managing Editor of Independent Lens Brooke Shelby Biggs offers advice on how to geo-target relevant information to your Facebook community.  If your film is screening in Chicago, how much sense does it make to just post that fact on your film’s Facebook fan page, where most of your fans are probably not from Chicago? Not much, for a couple of reasons. First,…

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