From original online mapping projects to Second Life, ITVS Interactive is constantly finding innovative and creative ways to draw new viewers to Public Media 2.0. Senior Content Producer Cathy Fischer reports on the subject and has the resources to back it up.
I recently moderated a panel at the San Francisco Green Film Festival entitled Transmedia in a Green Context, showing how media makers are using multiple touch points to extend story and create opportunities for participation, play, and activism. What exactly is transmedia? The term seems to be the buzzword of the year. Transmedia storyteller Jeff Gomez defines it as, "The art of conveying messages themes, or storylines to mass audiences through the artful and well planned use of multiple media platforms."
Historically, transmedia projects have been commercial endeavors. Fueled by big budgets, advertising agencies have launched puzzles, games, and scavenger hunts to promote cars, video games, and television shows. More recently transmedia has expanded its reach and purpose to include documentary and non-linear storytelling, to build awareness and inspire change. For over a decade ITVS has been working with storytellers using new forms. With Earth Day around the corner, we’re zeroing in on transmedia projects that bring attention to people and our environment. We think you’ll be inspired by their fresh approach.
The Garbage Dreams Game
On the outskirts of Cairo lies the world's largest garbage village, where 60,000 Zaballeen — Arabic for "garbage people" — have survived for centuries by recycling nearly 80 percent of Cairo's waste. Players take on the role of the Zaballeen and are challenged to build a recycling business as efficient as theirs. Corresponding lesson plans complement the game and further explore the issue of recycling and the globalized economy.
Deep Down Virtual Mine
Inspired by the documentary Deep Down, the Virtual Mine offers an educational 3D environment, game, and curriculum for teachers and students. Go deep into the virtual mine in Second Life to learn about mountain top removal, coal fired power production, alternative energies, and the music and culture of Appalachia.
Children of the Amazon
A Brazilian filmmaker travels a modern highway in search of the indigenous children she photographed 15 years ago. This enhanced website features blog posts from the Surui tribe who are working with Google Earth Outreach and the latest technologies—mobile phones, maps and data collection—to monitor illegal logging and preserve their forest home.
World Without Oil
“World Without Oil… was the first massively scaled effort to engage ordinary individuals in creating an immersive forecast of the future.” —Participation Architect Jane McGonigal On April 30, 2007, the world entered a global oil shock. Or so it seemed at World Without Oil (WWO), an online alternate reality game that enlisted the world's collective imagination to document the oil crisis with blogs, videos, and images. The World Without Oil website has archived the game and offers designed lesson plans for teachers and independent students.
The Lexicon of Sustainability
This short film project, currently in production, asks the foremost practitioners of sustainability in food and farming to explain the terms and principles behind sustainability. By mixing animation, live action video, and still photographs, the shorts weave together an impressionistic vision of a transformative movement, one re-shaping the face of popular culture.
From our blog
February 1, 2019
You have an exceptional story to tell and deserve the best partner to help set the stage for engaging communities via public media. We are here to support your vision and reach that pinnacle. The ITVS Independents Summit will elevate our shared values and be the place for you, ITVS staff, and industry partners to plant a flag and stake a claim for excellence in…
January 22, 2019
Today we are excited to announce that Hale County This Morning, This Evening and ITVS Open Call-funded Minding the Gap have been nominated for Best Documentary Feature for the 91st Oscars. The Oscars will be presented by the Academy of Motion Picture Arts and Sciences on February 24th. Minding the Gap, directed by first-time filmmaker Bing Liu, and Hale…
January 17, 2019
Going home can be challenging in many circumstances, but returning home to capture a nearby community in turmoil can add a whole new layer of complexity. Rita Baghdadi and Jeremiah Hammerling, directors of ITVS Open Call funded My Country No More, described those challenges and share some insight into capturing the rural community of Trenton, North…